Small variations within a day is normal, but you may find that your keyword ranking will vary significantly over the course of a month. If you keep a close eye on your website rankings, you’ll notice that your site’s performance may literally fluctuate from week to week. There are free online rank checker tools and paid-for rankings checkers which give you a basic idea of where you’re ranking for certain keywords. Here are several tips to help you navigate SEO tools like Google Search Console and things to bear in mind when tracking your search engine rankings.
It’s easy to check where your website ranks in search engines like Google. They include:įor more information on how exactly Google works, visit their research page for a collection of publications and helpful information on this search engine giant. Google doesn’t share what exactly these algorithms are, but an experienced SEO consultant will know what the most important ones are. This is one reason why SEO is an ongoing process. Google regularly updates their algorithms that take into account a range of different factors. This all happens within a half of a second.Google also tries to show the result with a useful snippet for the user to see the context.The results that Google feels best matches the search query will be displayed to the user.They look through their data and the websites they have indexed.Google sends out the query to hundreds of machines and different data centres.A user visits Google and searches for something (product, service, phrase, explanation, etc.).Here’s how search works, in a few basic steps: The aim is to give the user the best possible, relevant results. In a nutshell, when someone searches for something on Google, a few processes happen at once. By using relevant keywords within your copy, Google and other search engines will know what your content is about and show your website within search results when a user searches for something similar. Keywords therefore should be carefully chosen not only to describe your products and services, but also your business in general.
This being said, keyword usage is extremely important. The same with the content, the more valuable it is, the better your site will rank. The more authoritative the link sources are, the better your site will rank. They look at your keyword placement, the quality of your content, the number of incoming links your website has, and where the links come from. Google looks at a number of ranking signals – more than 200 to be precise – when ranking your website. The aim is to make your web browsing experience as enjoyable and relevant as possible for users. It needs to effectively crawl and index as many websites as possible, and return the most relevant results to its users. As a leading search engine, Google has a few important goals to reach.
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